social media metrics

Using Analytics to Improve Social Media Marketing

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to? …

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The 3 Social Metrics That Will Get You Promoted 1024x512

The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often suck. I want to try to help fix this by drawing from the Convince & Convert team’s experiences with dozens of brands. I …

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