Social media optimisation (SMO)

How to improve your social media marketing ROI

Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and rapidly evolving features. In fact, 73% of marketers in the State of Social survey said …

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How to make your blog and social media accounts work together

When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social media channels and blogs are powerful mechanisms for helping marketers analyze their audience and communicate …

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Best time to post on Instagram & Facebook

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here’s why. Facebook …

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Incorporate progressive web apps into your social media marketing

Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like …

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How to use UTM tracking links on social media to boost your results

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, you need all the help you can get to stand out and get results. The …

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How to find and create amazing social media graphics

Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals. Visual content gets more …

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