Social Media Research

Instagram Begins Testing of New ‘Creator Accounts’

Instagram Begins Testing of New ‘Creator Accounts’ The number of high profile Instagram users appear to be growing by the day, and the social media platform is taking steps toward improving their strong presence and reach. Instagram is testing new “creator accounts,” adding analytics and messaging features to help influencers gather data and leverage insightful …

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How to Segment Your Audience By Motivation (and Why You Should)

How to Segment Your Audience By Motivation (and Why You Should) One of the greatest advantages of social media marketing is being able to broadcast to an enormous audience. Facebook alone has on the order of 2.2 billion monthly active users, and there’s practically no ceiling to how many users you can engage. However, increasing …

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Fortune 500 Social Media Research: How To Make Your Business Succeed

When 496 of the Fortune 500 companies have a social media presence, your organization should too! Before you tell me that you’re a solopreneur or part of small business team, save your breath. While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave …

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The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report

You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts. Social Media Examiner’s …

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The SEO versus Social Battle Has a New Winner

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, …

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You’ve Got 24 Hours to Respond to Customers on Social Media

January 23rd, 2018 Social media isn’t just a way to promote your business. It also provides an avenue for interacting directly with customers and addressing customer questions and complaints. Sites like Twitter, Facebook, Instagram, and many others have changed the face of both marketing and customer service. But customers now expect different things from businesses …

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