Social Media Toolkit

4 Rookie Mistakes to Avoid When Automating Your Social Media

When it comes to marketing, it’s no secret that social media is one of the most time consuming tasks your business needs to conduct. Plus, when you have a business to run, answering passive aggressive Tweets from customers is probably the last thing on your mind. As a result of the amount of time social media marketing …

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LinkedIn Just Launched Native Video Ads. Here’s What it Means for Marketers

At least three users are suing Facebook over data collection. The reputation of the social media giant has taken a hit as the depths of the data collection missteps are now being fully revealed. All of this has left users angry and many advertisers a little wary about spending their money on the platform.  But where …

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In 2016 Memo Facebook VP Defended Company Policies, even if it Results in a Terrorist Attack

“I want to talk about the ugly,” said Facebook Vice President Andrew “Boz” Bosworth in a memo dated June 18, 2016. The explosive memo, leaked this week by an insider, goes on to defend and justify Facebook’s “questionable contact importing practices” and “all of the work we do to bring more communication in”. Bosworth justified …

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Search Spikes for Delete Facebook: Here’s How Many People are Ready to Trash the App

Here’s the understatement of the year: March was not a good month for Facebook. The Cambridge Analytica scandal and ensuing #DeleteFacebook wave and stock plummet has a lot of people questioning the future of Zuckerberg and Co., and with good reason. Not only is Facebook stock down over 15 percent (year to date), but also …

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6 Creative Ways to Slash Your Social Media Marketing Spending

By now, most entrepreneurs are aware of the power of social media and the benefits it can bring to your brand. Yet, many businesses, specifically small businesses or early stage companies, aren’t invested in social media either because it’s far too time-consuming or because they don’t have it in the budget to hire a skilled agency …

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