Social Media Toolkit

Is Your Brand Winning or Losing in Social Media? Take This Test & Grade Yourself

Sometimes maintaining personal and corporate social media accounts can seem like a time and money pit. It’s true. Too often, people and brands sling social posts like proverbial spaghetti at the wall. Yet, authentic individuals and companies investing time and money participating, peer-to-peer, in communities and via ads often reap rich rewards. So how can […]

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How the Smartest Companies Use Twitter (and No, It’s Not for Sales)

Do people buy products from links posted on Twitter? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Jack Kosakowski, CEO (US Divisions) at Creation Agency | Social Sales Expert, on Quora: Twitter is rarely going to sell your products

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How This Social Network is Changing the Way Companies Find Talent in the Restaurant Industry

When it comes to acquiring a new job in the service industry, you may feel left out of the circle when you go to apply at different websites or businesses. While there are many hiring platforms online, they seem to leave the service and hospitality industry out of the loop, and there you are, looking

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You Don’t Need to Love Social Media to Maintain an Active Social Presence

As leaders and entrepreneurs, I think we can all agree that we spend a lot of time dealing with the present, looking ahead to the future, and identifying how our ventures can help shape it. Not much time or energy is focused on the past and how the trends happening in our industries right now

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Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions

Seventy-four percent of consumers rely on social media to help them make purchasing decisions. And the influencers on social media are the ones affecting those decisions. Trust in brands is declining, while the power of influencers is on the rise. So why aren’t more marketers putting money into their influencer marketing programs? Many feel influencers

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