social media tools

The Fabulous Future of Advertising The Fabulous Future of Advertising

21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes.  As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion …

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Talkwalker; Listening to your Customers Always. Talkwalker; Listening to your Customers Always.

9 Views | Read Time 3 minutes | The importance of customer experience is changing marketing landscapes. No brand wants to miss out on an opportunity of a positive customer review or rating.  Tools monitoring social media can collect and filter product and service review mentions. But the advent of social media listening tools takes …

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Top 5 Social Media Marketing Tools To Grow Your Business

Social media has become an imperative part of our daily lives. And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels. Today 3.8 billion people or 45% of the global population use social media. Below are some …

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Social Media Tools: What 50+ Of The Best Marketers Use

Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate …

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Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal …

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How to scale your social media marketing to build traffic and leads

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you …

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How to Use Social Listening to Improve Your Marketing

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out?  It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content they like and the conversations they’re having …

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5 of the Best Social Listening Tools in 2018

Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media is a must these days, because, if done properly, it gives you …

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7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech …

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The 5 Best Social Media Listening Tools for 2018

The 5 Best Social Media Listening Tools for 2018 Too many brands treat social media like their own personal soapbox. They invest all their energy preaching to their customers, but don’t spend enough time listening. Fewer than one out of four businesses actively listen to their followers on social media. Many brands are starting to …

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4 Steps for Creating a Social Media Calendar

If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one …

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19 Social Media Content Tools That’ll Speed Up Your Content Creation

Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: How do you find the time …

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