Social media can seem complex, but in reality the steps to successfully harness it for marketing are not hard to master. Here are seven steps to follow for social media success: Social Media Success Formula 1. Plan Start with a plan — define a few (not too many) marketing goals. These should be a subset […]
Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. What about those less-than-obvious brands?
How 3 Serious Brands Engage Humanly on Social Media Read More »
Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must.
7 Things You Need to Know to Run a Successful Photo Contest on Facebook Read More »
Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond
How to Improve Your Social Media Content With Psychology Principles Read More »
Social media is one of the most attractive places for individuals, brands, and businesses to focus their efforts today. With more than 2 billion users on Facebook, and another billion-plus on other networks like Twitter, LinkedIn, Pinterest, Instagram, there are just too many opportunities to not take advantage of. With this in mind, it’s also
3 Things to Remember When Growing a Following on Social Media Read More »
As an avid marketing blog reader, my inbox and Feedly are constantly filled with fantastic marketing techniques on Google+, Twitter, and Facebook. Although I use these social media sites heavily, I’d like to bring in another extremely powerful (often overlooked) marketing platform to the table—YouTube. The first 100,000 At the beginning of 2013, my business
8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study Read More »
Twitter is about to address one issue that has annoyed users of the social media platform for the longest time – its restrictive 140-character limit per tweet. On Tuesday, the company finally announced that it is now doubling the character limit per tweet from 140 to 280 characters. However, the expansion to the new 280-character
Twitter Doubles Its Character Limit for Select Languages Read More »
The Internet is constantly evolving. First there were just massive mainframes that were the size of a building. Then, in the 1980s those mainframes began talking to each other. In the early 1990s, Tim Berners Lee built the first web browser, and the Internet as we know it was born. Add public Internet Service
Twitter is a tool. If you think it is going to save your marketing job, make the planet move sideways or transform your love life then you are very mistaken. For starters, I am a huge Twitter fan and I have been using it for years (for both business and leisure). It has been a
A Little Used Technique To Grow Twitter Followers Fast Read More »
One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount
How to Decrease Your Marketing Budget without Hurting Your Business Read More »
