Social Media

10 Tips for Improving Your Small Business Marketing Through Content and Visuals

Every small business’s marketing strategy is going to look a bit different. But no matter your industry or niche, it’s always important to make your messaging stand out with quality visuals and/or content. To step up your game in this area, here are some tips and insights from members of the online small business community. …

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7 Rules for More Effective Social Media Marketing

By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our …

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How To Use Social Media Analytics To Create The Best Content

We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience. It’s not far-fetched to say that brands and …

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15 Reasons Why Innocent Drinks’ Social Media Strategy is Awesome

Providing an amazing product or service is no longer enough to grow your business. As almost every industry evolves and spreads to social networks, it’s becoming more difficult to stand out from the competition. At the same time, the killer marketing strategy across different social networks offers numerous benefits, from increased brand awareness and website …

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How to Get Started in 2020

Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …

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5 Powerful Ways to Combine Social Media and Email Marketing

Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating …

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4 Simple Ways to Organize your Social Media Tasks

Social media marketing is constantly bringing new challenges and new opportunities. This study revealed that an inefficient organization of marketing activities cost businesses a loss of whopping $958 million each year. Managing social media accounts can be overwhelming and time-consuming. Beyond the need to follow the latest social media trends, it’s essential to engage and …

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What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when …

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Social Media Marketing Strategy: A Sweet Recipe For Success

Go out on the street, and you’ll not find people. You’ll find a neck-down generation where everyone is busy on their phones. People on the road are more like zombies. They are not at all aware of their surroundings. Everyone is busy with something. Whether it is Snapchat or live streaming, everyone is doing something …

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6 Easy Ways to Build Social Proof into Your Website

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when …

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