Social Media

Add Value, Not Noise

Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re using. To the person who wrote this single sentence a few days …

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How Much are Consumers Willing to Pay for Free Apps?

Some of the most popular applications are free. Whether it is YouTube, Facebook or Google Maps, this model has made these companies billions of dollars. But a new study from McGuffin asks an interesting question. How much value do consumers assign to these apps, and how much would they be willing to pay for them? …

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How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site? For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day? In a study about the online shopping behaviors in the US, 40 percent of users …

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How Cambridge Analytica Changed How Businesses Monitor Social Media

The Cambridge Analytica scandal showed the world that Facebook was willing to sacrifice its users’ privacy for commercial gain. Since the story broke in March 2018, trust in the world’s largest social network has been slow to return. According to a recent survey by The Manifest, nearly half of social media users view Facebook more …

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7 Actionable Steps to Convert Social Media Followers to Buyers

Are you actively trying to convert social media followers into paying customers? Do you see an ROI from your social media activity? Social media is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your …

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How to master LinkedIn’s algorithm to boost engagement

LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content. LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social media platform with a consistent mission and it …

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