Social media marketing is constantly bringing new challenges and new opportunities. This study revealed that an inefficient organization of marketing activities cost businesses a loss of whopping $958 million each year. Managing social media accounts can be overwhelming and time-consuming. Beyond the need to follow the latest social media trends, it’s essential to engage and […]
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Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when
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Go out on the street, and you’ll not find people. You’ll find a neck-down generation where everyone is busy on their phones. People on the road are more like zombies. They are not at all aware of their surroundings. Everyone is busy with something. Whether it is Snapchat or live streaming, everyone is doing something
Social Media Marketing Strategy: A Sweet Recipe For Success Read More »
It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when
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Instagram is constantly changing. This is why we’ve collected and studied – for the third year in a row – millions(80M+ this time) of Instagram posts to uncover the latest trends to help marketers make the best out of the platform in 2020. After a successful collaboration in 2019, Mention teamed up with HubSpot once
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Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it hasn’t done its job. Why? Because social media is saturated with content and
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If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the
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Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as
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LinkedIn recently announced some updates to LinkedIn Pages. These include the ability to stream live video. LinkedIn Live originally launched last year for individual accounts. But this is the first time it’s going to be available for Pages. Use it on your own LinkedIn page or your company’s profile. Either way this feature has the
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Both video and social media marketing have exploded in the last few years. It’s hard to find a business that isn’t at least interested in becoming more social media savvy or investing more heavily in video creation. It’s even harder to scroll through a social media feed without seeing video content from brands already using
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