SparkToro

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, …

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31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Scare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results! Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline. Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies …

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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as …

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Honest Startup Advice From Somebody Who’s Been Through It

Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target …

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Lost and Founder – Book Interview

Heidi Cohen Interviews Rand Fishkin New book – Lost and Founder: A Painfully Honest Field Guide to the Startup World   Q: What’s your best piece of advice for readers looking to improve their marketing? A: Many folks are overwhelmed by the number of options available for marketing on the web. My advice is to choose …

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