Speaker Advice

Who Would You Add to Your Content Marketing Team?

Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing. But what if you could add the skill set of someone who works in another functional area – from another department or even …

Who Would You Add to Your Content Marketing Team? Read More »

How to Avoid 24 Big Mistakes in Content Marketing

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” Regardless of their future …

How to Avoid 24 Big Mistakes in Content Marketing Read More »

cmworld speakers talk quality

35+ Experts Tell You How to Create Quality Content

We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the …

35+ Experts Tell You How to Create Quality Content Read More »