split testing

Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!)

Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing (or A/B testing) is a method by which you can scientifically …

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6 Email Split Tests You Can Set Up in 1 Minute

Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. …

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Using the Facebook Dynamic Creative Tool

June 5, 2018 How to Use Facebook’s Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don’t know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for …

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Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally

Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at …

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