Spotify is perhaps not the first platform that springs to mind for social marketers, with the majority of brands focusing on the likes of Facebook and Instagram first and foremost. However, with a total of 217 million monthly active users worldwide, there’s a very obvious reason why some brands are expanding their attention to Spotify […]
Why Spotify is becoming the place to be for brands – Econsultancy Read More »
As WordPress 5.2 is set to release by the end of this month, WebDevStudios (WDS) thought it would be fun to put together a Spotify playlist of WordPress music. Fans of WordPress are keenly aware that each new release is named after a beloved, renowned jazz musician because… WordPress Core developers share a love for
WebDevStudios: Powered by WordPress, Powered by Music Read More »
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more. Spotify’s Wrapped campaign 83 million Spotify users wait patiently for the time of the year when they get their annual listening
The best social stories & campaigns from November 2018 Read More »
I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar Read More »
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.” Vertical video is nothing new, of course – Snapchat first pioneered the format in 2003. However, along with IGTV, as well as the launch of vertical ads
In the last few years, blockchain technology has wrapped its tentacles around almost every industry imaginable, offering itself as the bandage that can patch up almost any wound. One of those industries, known for its deep and sometimes controversial wounds, is the music industry. While technology has made it much easier for music listeners who
Will Blockchain Technology Be a Music Industry Savior? Read More »
When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world. Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares
The Ultimate Guide to Blockchain Marketing and Cryptocurrency Read More »
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw
