The end of 2017 is upon us. To cap off the year, this month #SproutChat will be tackling everything from maintaining your social inbox to staying up to date with social and even how to put a webinar together. Interested in a particular chat? Be sure to click the “Add to Calendar” button. Wednesday, December 6: Getting to […]
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Communities vary from brand to brand. Some live strictly on social while others, like support-focused communities, commonly live on forums or private access sites. Whether or not the communities you manage live on social, it’s important to understand what tools and resources you’ll need to make your job a breeze. In this week’s #SproutChat, we discussed
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Social media and SEO have an almost symbiotic relationship. Having a solid understanding of SEO basics certainly helps your brand in the long run, but knowing how social media and SEO can work together is even more beneficial. In this week’s #SproutChat, we were joined by Sprout All Star, Lexie Kimball of Netvantage Marketing, to discuss
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Whether it’s juggling multiple accounts or perfecting brand voice for different brands—working in an agency is never a dull experience. Unlike many other workplaces, agency life can be full of twists and turns. In this week’s #SproutChat, we were joined by Sprout All Star Elite, Kellen McGugan of BigWing Agency. We talked best practices for communicating
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With the start of November, the holiday season is on everyone’s minds. For some, this means increased engagement and customer service inquiries on the rise. In this week’s #SproutChat we talked about planning social content for the holiday (plan early, plan often), UGC and global recognition of holidays. Start Planning Early Try to get ahead of
It’s hard to believe that 2018 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to carve out some time for personal development. That’s why this November #SproutChat is offering a big variety of topics, from holiday planning to agency life, SEO and more. We’ve
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What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions we face everyday, as content is the bread and butter of any social strategy. So in this week’s #SproutChat, we discussed best practices for documenting your content management processes for and amplifying
We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. From determining how often to pull metrics to what questions you’re trying to answer with that data, it’s crucial to devote some time to digging into analytics. In this week’s #SproutChat, we
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Before social media was a critical aspect of marketing strategy, PR teams often ruled the direction of new campaigns and product launches and how they held influence over consumer masses. Now when it comes to integrated marketing plans, there are a variety of ways that PR and social media can work together to get messaging
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Building, engaging and growing an online community helps businesses in the long run. Forming communities of your brand’s most tuned in and engaged fans are what ultimately help to inform products and procedures. This week at #SproutChat we chatted with Sprout All Star, Meagan DeMenna, Community Manager of ClearVoice, about best practices for managing your online
