Statistics: Market Share

Reddit US ad revenues could top $100M this year amid added focus on ad products

Channel: Display Advertising, Display Advertising, Reddit, Statistics: Market Share, Statistics: Online Advertising, video /

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads,  performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the site […]

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Digital ad spending to top traditional for first time

Channel: Display Advertising, digital spending trends, Display Advertising, Facebook, Google, Internet Marketing, Statistics, Statistics: Market Share, Statistics: Online Advertising /

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The

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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Channel: Retail, Mobile Marketing, Statistics, Statistics: Market Share /

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three U.S. shoppers visited Walmart or Target between November 12 and December 31, 2018. Walmart saw almost 25 percent of all store visits. According to the company’s mobile-location data, nearly 90 percent (86 percent)

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Google: Mobile, Mobile Marketing, Statistics: Market Share, Statistics: Popularity & Usage /

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”

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Survey: Majority of consumers will spend 75% of holiday budgets online this year

Channel: Retail, Holiday Retailer, Statistics: Market Share, Statistics: Online Shopping, Statistics: Popularity & Usage /

It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey

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Study finds decline in ‘trust’ costs corporations billions in profits

Channel: CMO Zone, Statistics, Statistics: Market Share, Statistics: Online Behavior, Statistics: Popularity & Usage /

It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company created

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Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile

Amazon, Channel: Retail, E-Commerce, Holiday Retailer, Statistics, Statistics: Market Share, Statistics: Online Shopping /

In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Channel: Display Advertising, Facebook, Facebook: Advertising, Facebook: Statistics, Google, Google: AdWords, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Online Advertising, Statistics: Social Media /

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth Read More »

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