Statistics: Mobile Marketing

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the …

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Have we reached peak smartphone and what does that mean for marketers?

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of …

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Native will dominate display spending in 2018

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon is playing a major role in the growth of native ads outside of social media. …

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Forecast: Digital advertising pulling away from TV on global basis

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures …

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Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according …

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Think calls are dying, the data says they’re not

Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone …

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