Statistics: Online Advertising

Reddit US ad revenues could top $100M this year amid added focus on ad products

[ad_1] Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads,  performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the …

Reddit US ad revenues could top $100M this year amid added focus on ad products Read More »

Digital ad spending to top traditional for first time

[ad_1] Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 …

Digital ad spending to top traditional for first time Read More »

Are brands behind the times when it comes to gender stereotypes in ads?

[ad_1] Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 …

Are brands behind the times when it comes to gender stereotypes in ads? Read More »

IAB: Digital ad revenues could exceed $100 billion for first time in 2018

[ad_1] Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) …

IAB: Digital ad revenues could exceed $100 billion for first time in 2018 Read More »

Pinterest expected to hit $1 billion ad revenue by 2020

[ad_1] Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. …

Pinterest expected to hit $1 billion ad revenue by 2020 Read More »

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

[ad_1] The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up …

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth Read More »