Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent […]
Facebook lost 15 million users? Marketers remain unfazed Read More »
A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate
Do brand politics impact consumer purchases? It’s complicated Read More »
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet
IAB: Digital ad revenues could exceed $100 billion for first time in 2018 Read More »
A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults. The purpose of the survey was to determine “social media’s impact on consumer behavior and purchasing habits, as well as understand how emerging social platforms and technology can
Survey: Social commerce held back by security, privacy concerns Read More »
rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest were a country, we’d be the fifth largest in the world!” Jon Kaplan, the company’s head of global sales, wrote in the announcement. More than half of Pinterest users are located outside of the United
Pinterest says it has 250 million active monthly users Read More »
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site
Pew survey finds marked decline in Facebook user engagement since March Read More »
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer
Attention + intensity: Tips for navigating the new age of media strategy Read More »
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes
SMB marketing survey finds only 3% use outside agency or vendor Read More »
Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74 percent check the site daily and 51 percent say are on the platform several times a day. Conducted over the phone during a three-day period early in January, Pew polled 2,002 US adults
74% of Facebook users visit the site daily & 51% go several times a day Read More »
