Statistics: Social Media

Facebook lost 15 million users? Marketers remain unfazed

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent …

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Do brand politics impact consumer purchases? It’s complicated

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate …

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IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet …

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Survey: Social commerce held back by security, privacy concerns

A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults. The purpose of the survey was to determine “social media’s impact on consumer behavior and purchasing habits, as well as understand how emerging social platforms and technology can …

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Pinterest says it has 250 million active monthly users

rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest were a country, we’d be the fifth largest in the world!”  Jon Kaplan, the company’s head of global sales, wrote in the announcement. More than half of Pinterest users are located outside of the United …

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Pew survey finds marked decline in Facebook user engagement since March

According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site …

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