Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the […]
Study confirms brands’ worst fears about unsafe content Read More »
Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However,
Pinterest expected to hit $1 billion ad revenue by 2020 Read More »
In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile Read More »
rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest were a country, we’d be the fifth largest in the world!” Jon Kaplan, the company’s head of global sales, wrote in the announcement. More than half of Pinterest users are located outside of the United
Pinterest says it has 250 million active monthly users Read More »
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site
Pew survey finds marked decline in Facebook user engagement since March Read More »
Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their
Report: Traditional methods of personalization don’t work for millennials and Gen Z Read More »
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties Read More »
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of
Have we reached peak smartphone and what does that mean for marketers? Read More »
Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive for
Despite recent events, people still positive about internet’s impact on society Read More »
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most
