Steve Easterbrook

How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth

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“Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We’re the […]

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McDonald’s Is Seriously Looking At Offering Vegan Burgers Worldwide

AdvertisingDay, CEOTrends, CustomerExperienceNews, EmergingTechnologiesUpdate, FutureRetailNews, McDonalds, Nutrition, SmallBusinessNews, Steve Easterbrook, Vegan /

“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing customer who wants just an

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