storytelling content

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more …

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Storytelling – Act-On Blog

In Los Angeles, where I live, everyone is a storyteller (or has at least one screenplay in the works). This is the land of entertainment, after all, where people craft tales to fill the big and small screens. But I suspect stories and storytelling reach even further. Humans have been telling stories since the dawn …

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How to Use the Power of Storytelling in B2B Ads

“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data …

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