Storytelling

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more …

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The Art of UX Storytelling: How to Create Your Brand’s Story

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …

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8 Facebook Ad Copywriting Tricks to Maximize Conversions

Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty …

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Marketing to Consumers’ Emotions [Infographic]

Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather …

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