Strategy First

Why Your Marketing Must Be Led By Strategy First [Podcast]

Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts. Those are the tactics you use to execute your strategy. But if you …

Why Your Marketing Must Be Led By Strategy First [Podcast] Read More »

Tips for Scaling Your Small Business Efficiently and Effectively

When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their …

Tips for Scaling Your Small Business Efficiently and Effectively Read More »

The Importance of Visual Elements in Your Brand Strategy

When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the most effective way to capture your …

The Importance of Visual Elements in Your Brand Strategy Read More »

Guiding the Customer Journey with the Marketing Hourglass

Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call …

Guiding the Customer Journey with the Marketing Hourglass Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com