Strategy

Have an Impact – For Yourself and Your Workplace

4924546 / Pixabay When starting a new job, most individuals begin with high hopes and expectations for the job based on the description and on talks with interviewers and employees. This initial engagement can remain or become disengagement quickly depending on several factors, including company culture. While some employees will become disengaged regardless, the individuals […]

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Common Time-Sucking Pitfalls That You Must Avoid

I started my career in public relations and marketing working for a big, prestigious firm in Tinsel town. The firm’s client list read like a who’s who of entertainment and business celebrities in Los Angeles. It was protocol to email the whole company if a publicist was to part ways with an account that had

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Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers

How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to charge more… versus needing

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Scrum and Projects

vait_mcright / Pixabay I need to get something off my chest. It’s a personal thing, so don’t mind me. But maybe it will get you thinking also. It’s been on my mind for quite some time. Troublesome sometimes…. Here it goes. Every now and then I see people with profiles saying “Agile Project Manager” or

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