Strategy

Behavior and Technology: An Important Combination

My family and I traveled for the Thanksgiving holiday; we visited some of my wife’s family in Charlotte, North Carolina. Charlotte is a great city with much to do, including beautiful outdoor spaces and great restaurants. We even got to see our beloved Providence Bruins play the local Charlotte Checkers hockey team. I’ve also never […]

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If It’s Broken — Fix It: 3 Simple Solutions

TeroVesalainen / Pixabay Some outsourcing contracts actually ensure poor performance. It’s true! Service levels are too high, penalties drive over-performance in one area at the expense of others, and governance structures look pretty on paper but create zero accountability. Couple these problems with attitudes of blame and superiority that block problem solving and open dialogue

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How to Use ‘Lean Planning’ to Develop Your Business

geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often misleading entrepreneurs into thinking that they don’t need to do

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3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork

Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to

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How to Proactively Engage With Your Clients

There are two different types of client experiences: reactive and proactive. Reactive means you’re responding to client’s interactions with you and your business, fulfilling their expectations, wants, and needs. For the most part, this is an outdated approach to doing business and requires you to spend a lot of your time putting out fires. Marketing

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