subject lines

So, You’re Going to Resend an Email Marketing Campaign

3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this to your entire list? The quick answer is that you should never …

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The Impact Of New Emojis In Email Subject Lines – Email Marketing – SMTP services

First things first… Happy World Emoji Day! 🎉 You’ve probably already noticed it if you receive our newsletters or have been reading our content for a while, but here at Mailjet we’re addicted to emojis. Seriously, we love them. Which is why we’re so excited about being able to celebrate them today. Fun fact: Did …

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Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the …

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How to Write The Perfect Subject Line

As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bath robe most move away from when they cross paths in the street? The inbox is a noisy …

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The Psychology of Subject Lines: Using Science to Optimize Clicks

The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One …

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Subject Line Formulas You Can Steal to Boost Your Open Rates

Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any …

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