Super Bowl Advertising

Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game. This is the second consecutive year for #BrandBowl, a Twitter competition recognizing brands that drive the most engagement during the big game. Why you should care. For …

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Trust your gut or employ rational thinking?

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content, so it is no wonder that a 30-second commercial this year sold for an average …

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their …

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Going beyond Super Bowl engagement metrics to find what consumers really think

Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials. …

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Returning brands, newcomers & a handful of teaser ads

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos is returning after taking last …

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