Four examples of brands using video for ‘story-selling’ – Econsultancy

Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers. Consequently, brands tend to report on broad metrics such as brand awareness and levels of trust. But what about sales? According to Google, …

Four examples of brands using video for ‘story-selling’ – Econsultancy Read More »