Freelancers, contractors, hired guns. Whatever you want to call them, independent workers are a growing part of the digital economy – particularly in marketing departments. The term “freelance” originated in the 1800s, referring to medieval mercenaries who would fight on behalf of the nation or person who paid them the most. Merriam-Webster identifies the first […]
Almost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions
The Age of the Wisdom Worker Is (Still) Just Ahead Read More »
When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who have a cultural background compatible to our
Anyone involved in the planning, creation, distribution, or measurement of content knows how time consuming and expensive it can be. It doesn’t make sense to simply publish something, promote it, and never look back. That’s a terrible way to get the most from your investment – not to mention that approach often results in a
How to Make Your Content Efforts More Scalable [New Research] Read More »
I love talking and waxing philosophically about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference. But I realized recently that I think a lot about my individual productivity instead of the productivity of the
If there were a fan club for librarians, I’d be a card-carrying member. Over the last few years, librarians have taught me more about content management than any other group of professionals. We marketers are practically drowning in content, and librarians are experts at making content organized and findable. We’re a perfect match. I obsess
Long a staple of highly productive, high velocity teams, collaboration has been the focus of many technology solutions over the years. Yet, constant interruptions and multitasking affect productivity, as detailed in the studies highlighted in The Collaboration Curse article in The Economist. The distractions of an environment where teams are encouraged to contribute to everything leave
How to Avoid Collaborative Overload Within Your Content Team Read More »
The content marketing industry is flooded with “rock stars,” and this has led many to think a content marketing strategy is about individual prowess. But this couldn’t be further from the truth. Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. Jolie Miller, content strategy and acquisitions leader at
How to Build a High-Performance Content Marketing Team Read More »
Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most
Nonprofit Marketing 2017: Challenges, Strategies & Examples Read More »
I’ve heard there are people out there who truly believe that “getting there is half the fun.” I, on the other hand, feel that when it comes to traveling, everything that happens between my initial decision to leave my house and my lying on a beach chair with a fruity drink in my hand is
Content Marketing Is No Leisurely Feat in the Travel Industry Read More »
