Testimonials

MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their …

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How to optimize your restaurant website • Yoast

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot …

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How to Increase Website Traffic through Social Media

The fight for website traffic is a tale as old as time. From creative content to Search Engine Optimization (SEO), site owners are leveraging everything they can to increase traffic. Despite the many unknowns when it comes to the impact of social media on SEO rankings, one aspect is a certainty: the potential for referral traffic …

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Growing Your Brand With IGTV: A Complete Guide

Though it is only eight years old, Instagram has set many popularity records for social media. Within three months of its launch, it had reached the magic figure of 1 million downloads, becoming the fastest social media platform to reach that figure. In under two years, it had reached 25 million users and by June …

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How to Work with YouTube Influencers to Grow Your Business

YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out …

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How to Leverage Testimonials From Social Media to Make More Sales

Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased …

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How to use video testimonials? • Yoast

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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How To Optimize Your Facebook Page For Local Searches

The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be …

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in …

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