Over the past several years, content marketing has become a key digital marketing tactic for most brands. According to a recent Econsultancy survey, content marketing ranked as one of marketers’ top five priorities in 2019, ahead of ecommerce, marketing automation and even social media engagement. But despite its relative importance, marketers remain unsure about how […]
Digital marketing has become increasingly complex over the past few years. In addition to email, SEO and paid search, digital marketers now also reach consumers via social media, display programmatic, messaging apps and chatbots. To manage campaigns across all these channels, marketing professionals must now be familiar with a dizzying array of marketing technology. But
In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per
The state of omnichannel marketing in Thailand – Econsultancy Read More »
