5 PR Crisis Lessons from the Tide Pod Challenge

Crisis Communication, crisis management, PR crisis, Proctor And Gamble, Public Relations, SEO BLOG, Social Media, Social media listening, Social media monitoring, Tide Pod Challenge /

Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the Tide Pod Challenge people filmed themselves eating Tide Pods and […]

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