This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of […]
10 Social Media Mistakes We’ve Made (And How to Avoid Them) Read More »
When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can
The Complete Guide on How to Find and Use Stunning Stock Images Read More »
This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! You’re taking the dive into a new social network, or you’re itching to grow your existing
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features
10 Little-Known Facebook Marketing Features and Hacks You Can Try Today Read More »
This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using
