Tips

Smart Home: The Connectivity Problem in Smart Homes and How to Solve It

Smart Home: We talked about the problems of everyday customers with Jan-Hendrik Lamp of Comspot, whose employer distributes suitable products , HomeKit is a buzzword, but many other technologies have to be explained. So the topic then slowly comes in the mainstream. For many years, Mac Life has been working with Apple dealers like Comspot. …

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements …

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How to Use CSS Selectors with Google Tag Manager

While HTML is the basic building block of the content you see on the internet, CSS is traditionally responsible for styling (colors, fonts, sizing, etc.) that content. If you’re new to CSS, check out the resources below first: CSS Selectors can also be used to target HTML elements for tracking purposes. There are even vanilla …

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How to Query Data in Google Sheets with =QUERY Function

Why should I learn how to use the =QUERY function? I know what you’re thinking – why bother learning just another Google Sheets function? On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data. The query function operates …

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How to Write Case Studies So Humans Can Understand Them

Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, …

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How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It

What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces …

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