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Overlooked SEO: Optimizing Images and Video For Search

When it comes to staying one step ahead of your competitors, you need to cover all the aspects of SEO that many of us overlook. See, there’s a lot to SEO. There’s on-site SEO, there’s off-site SEO. There’s technical SEO, backlinks and so on. A crucial part of SEO that can give you that extra bit …

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Image optimization 101: How to rank higher in image search

SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at …

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