What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile. A few weeks later, I signed up for classes at …

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