Toolkits

New Release! The 2019 Digital Marketer’s Planning Kit

Are you planning for 2019? Trying to figure out what tools are must-haves and working on strategies to make your marketing more impactful and more profitable? We know that the planning process can be stressful and sometimes, it helps to have a little inspiration. So, we took some of our most valuable resources we released …

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A Buyer Persona Based Approach to Mapping Your Customer Journey

May 25, 2018 Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives. …

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