& Tools

How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It

What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces …

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How to Diagnose Google Analytics Data Discrepancies

Are you seeing data discrepancies between your backend system and Google Analytics? Often times you may find data discrepancies between your backend system (where website conversions are tracked manually) and data in Analytics platforms like Google Analytics (GA). Sound familiar? Then, read on! We’ve compiled some of our top tools for diagnosing what might be …

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How to Create a Custom Report in Google Analytics

Google Analytics Custom Reports are an oldie but goodie. Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Custom reports still provide a valuable way to quickly: Review & monitor custom metrics & dimensions in the interface Create a custom automated email report …

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Google Analytics View Filters: What to Do With Them

If you’re collecting website data in Google Analytics, you should know a few things about how data is organized within the interface. First off, there are three stages of the Google Analytics hierarchy: Account – Contains all of your data for all websites Property – Each property has a unique tracking ID (UA-########) View – …

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Google Analytics Scope: Why Metrics & Dimensions Matter

Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do in Google Analytics, whether you know it or not. When navigating Google Analytics with a full comprehension of scope, you’re a force to be reckoned with. ⛔ WARNING: Without a fundamental …

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