Tools & Tips

How to Protect Your Brand When Working With Social Media Influencers

How to Protect Your Brand When Working With Social Media Influencers Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for “League of Legends” helped the game become the most […]

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17 More Best Practices and Recommendations

Twitter for Events: 17 More Best Practices and Recommendations In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with even more recommendations to help you use Twitter to promote your event. Pre-Event

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The 5 Most Important Benefits Of Influencer Marketing

The 5 Most Important Benefits Of Influencer Marketing Influencer marketing has been an important part of successful brands for many years. From the very start of marketing, companies have turned towards influencers in their industry to expose their businesses to new audiences, gain more authority for their brands and bring in more sales. Thanks to

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The Recent Shift in the Marketing and Sales Landscape

The Recent Shift in the Marketing and Sales Landscape Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the books There Is No B2B Or B2C: It’s Human to Human,

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The 5 Best Social Media Listening Tools for 2018

The 5 Best Social Media Listening Tools for 2018 Too many brands treat social media like their own personal soapbox. They invest all their energy preaching to their customers, but don’t spend enough time listening. Fewer than one out of four businesses actively listen to their followers on social media. Many brands are starting to

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3 Tools That Will Boost Your Social Media ROI

3 Tools That Will Boost Your Social Media ROI Social media has long produced amazing marketing results for companies across just about every industry and from all over the world. Nonetheless, many who try duplicating these results quickly become frustrated. Is social media success a matter of luck or is there a reliable way to

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How a Content Marketer Is More than “Just” a Marketer [Infographic]

How a Content Marketer Is More than “Just” a Marketer [Infographic] How is a content marketer different than your average, general purpose marketer? Let us count the ways—thanks to this entertaining infographic from Unbounce. We hope you enjoy it as much as we did! Source link

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4 Simple Hacks That Can Improve Your Bottom Line by Over 60%

4 Simple Hacks That Can Improve Your Bottom Line by Over 60% The idea of improving your business whilst also saving money might sound too good to be true. How about improving your business, saving money, and saving the environment? Although it may seem hard to believe, these complement each other perfectly. In this digital

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Is Your Website Useless? 7 Essential Questions to Ask Yourself

Is Your Website Useless? 7 Essential Questions to Ask Yourself When is the last time you generated a lead from your website? Would you even know if you did, or whether the lead came from another channel? In this article we’re going to be look at whether or not your website is useful, or useless.

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