In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism. Looking ahead, a survey by Skift has found that 90% …
According to research by Skift, the majority of travel companies around the world are experimenting with at least some form of personalisation. It’s been suggested that consumer resistance to sharing data is complicating matters, with this – to some extent – leading to limited success. For tourism boards, concern over data privacy remains a continual …
How tourism boards are using personalised content Read More »
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important, …
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
