trademark

7 Steps to Creating a Strong Name for Your Startup Company

What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US startup company. Positioning statement If you …

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3 Steps to Protecting a High-Risk Startup

The next great form of transportation was announced in a June 4, 2019, article from the Los Angeles Times. No, it’s not another rideshare service or a variation on the Bird scooter. Nor is it a more futuristic means of travel like the Jetsons-esque flying cars. Give up? It’s a pogo stick! This summer, Swedish …

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