trends

Latest Trends in the Booming Beauty Industry

Lately, I’ve been spending too much time searching for the best makeup for “mature,” dry skin. Apparently, according to The 2019 AARP Survey of Women’s Reflections on Beauty, Age, and Media , I’m not the only boomer in search of beauty solutions. But as the BeautyMatter blog points out, while beauty’s importance to women “doesn’t diminish with …

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The Year Ahead for Small Business, Part 2: More Expert Predictions on New Trends and Opportunities We’ll See This Year

Last week we took a look at what several business experts, entrepreneurs, and business thought leaders predicted was going to unfold for small business owners in 2020. Now, in part 2, I want to share additional predictions about advertising, marketing, workplace issues, retail, and more. If you missed part 1, be sure to read The Year …

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9 Web Development Trends to Skip in 2019

The World Wide Web is no longer filled with simple, static web pages. Advances in technology and website development allow users to create interactive, meaningful, and dynamic websites. While there are hundreds of step-by-step references to help you creatively develop your website, fewer resources are telling you what not to do. You may be implementing best …

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10 Great Resources for Keeping Up to Date With Industry News and Trends

Staying up to date on industry trends is imperative for a thriving business. Knowing which topics are top of mind, or what developments or issues people are facing, can make it much easier to figure out where you need to focus your attention—and resources. To find out more, we asked members from the Young Entrepreneurs …

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Artificial Intelligence: Disruption or Opportunity?

Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic value creation, has worked its way into our lives. From Amazon’s Alexa and Facebook’s M to Google’s Now and Apple’s Siri, AI is always growing — so keeping a closer eye on future developments, amazing opportunities, …

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5 Sales Strategies Not Found in How-to Books

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell …

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Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends …

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Six digital trends set to disrupt financial services in 2019

The financial services industry is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments. Here are six that are of the most importance to financial services decision-makers and marketers heading into 2019. 1. Financial institutions are focusing on customer experience, data-driven marketing and personalisation …

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What people search for: Tools for trends

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to …

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Is Content Marketing the Future of SEO?

Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are …

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What are Accelerated Mobile Pages and Why Should You Care?

Accelerated Mobile Pages (AMP pages, if you will) are a Google project intended to speed up the loading time of web pages on mobile devices. Beyond improving SEO (search engine optimization), and beyond being “mobile friendly,” the idea behind AMP is to make sure your site loads super fast on mobile devices. But if you …

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