Update, August 29, 2019 (4:48PM EDT): There’s more information on the OnePlus TV’s software and update schedule. Check out the article below to learn more! Original article: We knew back even before the release of the OnePlus 6T that OnePlus would release a television at some point in 2019, thanks to CEO Pete Lau revealing …
Three lessons we can learn from TV advertising in the UK One of the many advantages we have as marketers is the access to so much diverse, interesting insight. At Smart Insights, we regularly blog about the latest trends in email, display, search and social, all of which give us the opportunity to improve our …
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an …
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth Read More »
To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. The experts predict that by the end of 2018, the Internet advertising budgets will outweigh …
How addressable TV will transform the TV advertising industry Read More »
Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain …
Connected TV: How to use the final weapon in the cross-device arsenal Read More »
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was …
How Bettina Hein Grows Video Ad Platform Pixability 100% per Year Read More »
Chart of the day: Pound for pound, TV advertising provides the biggest return According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms of advertising. TV ads created 71% of advertising generated profits, whilst online display only created …
Which form of advertising gives the biggest ROI? Read More »
3 ways to integrate TV advertizing into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher. For years, Amazon had competitors. But no one can compete with the …
Integrating TV advertizing into your digital marketing strategy Read More »
