Twitter: Advertising

Twitter puts focus on exclusive media partnerships to attract video advertisers

Channel: Social Media Marketing, twitter, Twitter: Advertising, Twitter: Marketing, video / By Good To SEO

Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad …

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Twitter’s ad revenue jumps 18% as marketers invest more on the platform

A-From MTT, Channel: Social Media Marketing, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / By Good To SEO

Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and …

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Twitter hires Google exec to head US agency development

Channel: Social Media Marketing, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / By Good To SEO

Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. Why you should care In his new role, Brodman will lead the team that works with the big holding companies and their …

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MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

A-Post to MarTech Today, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Mobile / By Good To SEO

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have …

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Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list

Channel: Social Media Marketing, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Advertising, Twitter: Marketing / By Good To SEO

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team compiled a “Best of” list naming the brands they believed stood out in 2018. Of the eleven categories — from Best Brand Voice to Best Launch Moment — using Twitter as a …

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Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

Channel: Social Media Marketing, Social media marketing, Social Media Marketing: Advertising, Super Bowl Advertising, twitter, Twitter: Advertising, Twitter: Marketing / By Good To SEO

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game. This is the second consecutive year for #BrandBowl, a Twitter competition recognizing brands that drive the most engagement during the big game. Why you should care. For …

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Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce, Facebook: Advertising, Google: Display Advertising, paid search, Pinterest, Pinterest: Business Use & Advertising, Snapchat, Twitter: Advertising / By Good To SEO

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to …

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Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU

Channel: Social Media Marketing, twitter, Twitter: Advertising / By Good To SEO

Twitter posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations and marking a record four quarters of increasing profits. The company’s total Q3 revenue hit $758 million, an increase of 29 percent over the same period last year and a great deal more than the $702.6 projected …

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Publishers on Twitter can now monetize videos viewed by global audiences

Channel: Social Media Marketing, twitter, Twitter: Advertising, Twitter: Marketing, video / By Good To SEO

Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers …

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Twitter looks to crowdsource content policies

Channel: Social Media Marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / By Good To SEO

Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules. Survey questions include “How would you rate the clarity of the dehumanization policy?” and “How can the dehumanization policy be improved?” — as well as a request citing examples of …

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