Twitter: Advertising

Twitter puts focus on exclusive media partnerships to attract video advertisers

Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad …

Twitter puts focus on exclusive media partnerships to attract video advertisers Read More »

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and …

Twitter’s ad revenue jumps 18% as marketers invest more on the platform Read More »

Twitter hires Google exec to head US agency development

Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. Why you should care In his new role, Brodman will lead the team that works with the big holding companies and their …

Twitter hires Google exec to head US agency development Read More »

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have …

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud Read More »

Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team compiled a “Best of” list naming the brands they believed stood out in 2018. Of the eleven categories — from Best Brand Voice to Best Launch Moment — using Twitter as a …

Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list Read More »

Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game. This is the second consecutive year for #BrandBowl, a Twitter competition recognizing brands that drive the most engagement during the big game. Why you should care. For …

Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for Read More »