UGC

Why Encourage UGC And How To Run A UGC Contest On Instagram

Imagine yourself in a store surrounded with dozens of new smartphones. Wherever you look, there are new iPhones, Samsung smartphones, phones from Sony, Huawei, LG and many more brands you might have not even heard of. Now, focus, you want to buy a new smartphone for your loved one. It’s going to be a gift …

Why Encourage UGC And How To Run A UGC Contest On Instagram Read More »

8 Ways to Encourage More User-Generated Content (UGC)

Creating content for your brand’s online presence is incredibly important and, when done right, has multiple invaluable benefits for your company. However, quality content creation often becomes time consuming, expensive, and can sometimes feel impersonal. But what if there’s another way to get high-quality content at little to no cost? What if this content already …

8 Ways to Encourage More User-Generated Content (UGC) Read More »

Word-of-Mouth Marketing — What Is It and How Do You Do It?

Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are …

Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »

5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know while 70 percent believe the opinions consumers post online. Some brands have been savvy enough …

5 User-Generated Content Campaigns Your Brand Can Learn From Read More »