UMass Dartmouth

2019 Inc 500 Social Media Research How To Improve Yours

Social media no longer provides a “free marketing lunch” for small businesses. It’s not my opinion. That’s the big take-away from the 2019 Inc 500 Social Media Research by University of Massachusetts Dartmouth (UMass Dartmouth). In the early days of social media, small businesses used the various social media platforms to gain a nimble David …

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Fortune 500 Social Media Research: How To Make Your Business Succeed

When 496 of the Fortune 500 companies have a social media presence, your organization should too! Before you tell me that you’re a solopreneur or part of small business team, save your breath. While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave …

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This …

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