How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps

When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring. You can’t be everything to everyone. You can’t have the best ice cream and the best ribs. You can’t be the best …

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