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How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies. …

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Gmail Introduces New Feature: Automated Unsubscribe

At the end of April 2018, the giant Google launched several new features for its email service Gmail. Of those, one in particular will be of interest to senders and recipients of marketing emails, such as newsletters. In addition to features such as Smart Reply, which offers the user suitable answers to received emails, the …

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