URL parameters

A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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Angular Design pattern: State management with URL params

The suggested mechanism of dealing with state in Angular is: Pass the state to a component from previous using @Input directive. OR Maintain the state in a store which is decoupled from components. You can read a little about this state management using Redux here. Maintaining state in a store is preferable as compared to …

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The Marketer’s Guide to Identifying & Fixing Google Index Bloat

Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web …

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SG How to Set Up a High Converting Facebook Retargeting Campaign

How to Set Up a High-Converting Facebook Retargeting Campaign

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers, …

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