user acquisition

Adjust panel: The state of user acquisition for mobile games

Acquiring users for mobile games isn’t the sexiest part of the game industry. But it’s a critical one. And so I was happy to get caught up on the subject of the highly automated and strategic process of acquiring new users through mobile advertising campaigns. I moderated a panel on the subject at Adjust’s Mobile …

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E-commerce marketing budgets increasing with focus on customer acquisition

Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this …

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